The journey of Jericho Jerky began in December when Derek Green began experimenting with beef jerky, blending flavors inspired by his Southern soul food roots with those from his wife Jill’s Filipino heritage. The result was a unique fusion of flavors that their family and friends enjoyed. What started as a hobby quickly became a passion project.
At gatherings and parties, they would offer samples for people to enjoy, but a pivotal moment came during a visit to Abby and Conrado Casallo’s home. Conrado was instantly taken with the jerky’s unique taste and expressed an interest in partnering with Derek to create something extraordinary. Fueled by a mutual passion for uniting people through exceptional food, the two families decided to join forces and embark on this exciting new venture together.
With their diverse backgrounds and complementary skills, Derek and Jill, together with Abby and Conrado, have united their talents to create something truly special: Jericho Jerky. This isn’t just a snack; it’s a testament to their mission of bringing people together and living out their faith. Jericho Jerky celebrates the rich flavors that emerge from blending different culinary traditions while embodying the joy of sharing and community. Each bite is a reminder of their commitment to fostering connection and living boldly for their faith.
Meet the Founders
Derek Green, CEO
Derek Green is the Chief Executive Office (CEO) of Jericho Jerky, where he drives the company's strategic vision, and oversees operations, while maintaining high-quality standards and fostering customer satisfaction.
His career background spans tech consulting and graphic design, showcasing a blend of technical expertise and creative innovation. Derek has a deep passion for diverse culinary traditions, blending bold flavors and fusion cuisines, inspired by his family's rich cooking heritage.
Committed to service, Derek has participated in mission trips to Uganda and Haiti, where he improved orphanage facilities in Uganda and aided disaster-affected communities in Haiti by constructing latrines and distributing food supplies. He is also an active member of the Texas Search and Rescue team, a den leader for the Boy Scouts of America, and the Executive Vice President of the I Am a Storyteller Global Foundation.
Outside of his professional life and service to the community, he is an avid outdoor enthusiast where he enjoys biking, camping, rock climbing, and hiking.
Jill Green, COO
Jill Green is the Chief Operating Officer (COO) of Jericho Jerky, where she leverages her diverse background and extensive experience to drive operational excellence and strategic growth.
Jill has cultivated a decade-long career in Real Estate and Property Management in the Dallas-Fort Worth area, driven by a steadfast commitment to enhancing organizational success and operational efficiency.
She is also a Senior Operations and Facilities Manager for a technology consulting firm based in Chicago, where she oversees critical operational functions, ensures seamless facility management, and drives productivity improvements.
Jill is a devoted mother to two energetic boys, who keep her on her toes and inspire her daily. She finds balance through her hobbies, including traveling, practicing yoga, boxing, and diving into a good book.
Her foundation in her Christian faith guides her approach to both personal and professional life, providing her with strength and boldness.
Conrado Casallo, CSO
Conrado is the Chief Sales Officer (CSO) of Jericho Jerky, where he leads the sales team and strategy, overseeing revenue generation, customer acquisition, and relationship management to drive company growth.
Conrado has 8 years of experience in multiple Real Estate markets helping families with buying, selling, relocating and finding investments to fix and flip or buy and hold. He’s also the Co-Founder of a non profit organization “PACE” ( Philippine American Community Endeavor).
Conrado is involved in building community, real estate and culture as the Dallas Filipino Realtor on the upcoming show, “Selling DFW”.
When taking a break from working hours, Conrado is preaching on Sundays at Genuine Faith Community Church (GFCC) Frisco, singing karaoke and playing chess.
Abby Casallo, CMO
Abby Casallo is the Chief Marketing Officer (CMO) of Jericho Jerky where she spearheads the company’s marketing strategy, brand development, and promotional efforts to enhance market presence and drive business growth.
Abby is a God-fearing, results-driven, and Creative Director with 16 years of experience in leading innovative design teams and delivering strategic creative solutions.
With sound business acumen for innovative marketing and a strong background in business development, Abby engineers creative ideas into actionable strategies, driving revenue growth and ensuring operational excellence for both small business ventures and Fortune 500 companies. Outside of entrepreneurship, Abby is a homeschool mother of 3 and teaches her kids the importance of creative education.
When she isn’t in the studio you can find her in the kitchen daydreaming about Paris while practicing french pastry techniques that are 100% gluten and dairy free.